DHA Filter Launches New Brand Identity

Press Release: DHA Filter, LLC. launches new logo/brand identity

A New Look for DHA Filter, LLC.

North Florida manufacturer and supplier of industrial filtration products updates logo and renovates brand.

Jacksonville, Fla., June 9 - DHA Filter, LLC. today launched a new visual identity, marking the new focus of manufacturing. Using an updated version of the company’s gear icon, a bolder, brighter blue color and grey shadowing, the logo better reflects DHA Filter’s brand today as it propels towards its 25th anniversary this year.

"Our new logo better communicates the new direction that DHA Filter is taking," said Sales Manager Jeff Hanna. "We've kept visual elements that reflect our heritage but we emphasized our objective to achieve strong growth in the manufacturing sector, drive innovation and focus on customer satisfaction."

Designed in-house, the identity presents the company as a modern, strong force in the filtration industry with a cutting-edge product line. Under the new brand identity, DHA Filter dropped "Industrial Filtration" from its name in all new marketing communication programs and now uses only “Filter”.

Click Here to download the DHA Filter new logo. To see the evolution of the DHA Filter Brand since 1989, Click Here.

About DHA Filter

DHA Filter is an innovative leader in the filtration industry with a strong presence in the manufacturing sector. A results-driven company committed to providing quality filtration solutions, DHA Filter has been combining vast technical expertise and first class customer support since 1989.